Lee Gientke, Orange Soda, on how affiliate networks must innovate in 2009

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Home Affiliate Network Lee Gientke, Orange Soda, on how affiliate networks must innovate in 2009
Published on January 13, 2017

Jeff Molander, CEO of Molander & Associates, interviews Lee Gientke, Partner/Affiliate Development Director at Orange Soda, who discusses how advertisers, publishers and affiliates can overcome various challenges to help them work more productively together. Lee says for affiliate networks to survive and avoid having publishers bypass them, they must innovate. Affiliates must have access to real tools to help them drive different types of traffic, whether through video or other forms of social media. Gientke also elaborates on what new strategies networks can employ to survive and expand in 2009.

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