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Amazon affiliate program (Amazon Associates) pros and cons. Is it a good affiliate program?
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In this video tutorial I explain the pros and cons of the Amazon affiliate program which is also known as Amazon Associates. The Amazon associates affiliate program is the oldest and most reputable ecommerce affiliate program on the web. They are certainly a very important one, and a benchmark for all the other affiliate programs around the web to be measured against.
Even though the Amazon affiliate program is one of the most reputable and trusted one by consumers and sellers alike, it does have a few flaws that prevent it from being seen as the best on the web. The main problem is that people aren't able to make much money with it because the commissions tend to be quite low.
The commissions range from 4-10% which isn't much. Another problem with the Amazon associates affiliate program is that the affiliate cookie duration is only 24 hours. That is very low. People rarely buy expensive items within 24 hours of looking it up. That means that this program is best suited for inexpensive purchases that are more impulse buys or things that the consumer already know they need. This is problematic because it makes it very difficult to generate good money from sales. Another problem with the Amazon affiliate program is that there is no CPA (cost per action) offers. The only offers are to sell products which is not flexible at all.
Some good things about the Amazon associates affiliate program is that it is trusted. People are more likely to buy from Amazon than most other sites because it is a truly trusted brand. Another advantage of this program is that the commission a publisher gets isn't just for the product that they promoted. The commission a publisher gets is for the entire purchase. So if you sell a small product, but the customers fills their shopping cart with expensive items, you get commission on the entire purchase.