Case Studies in Social Media Marketing

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Published on October 26, 2017

Panel: Case Studies in Social Media Marketing

Moderator:
Alexandra Tohme, Digital Planner / Strategist, Leo Burnett

Panelists:
Mr. Patrick Atallah, CEO, 90:10 Group Middle East
Mr. Khalid Dalil, Research Manager MENA, NM Incite
Mr. Marc Dfouni, CEO & Managing Partner, Eastline Marketing
Mr. Vadi Efe, Founder and Partner, Dekatlon Buzz
Mr. Zafer Younis, CEO, The Online Project

In the past few years, we have witnessed the exponential growth of social media: Facebook now boasts over 600 million users and Twitter is serving more than 140M tweets per day. As social networks increasingly dominate the way we use the Internet, and redefine the way we consume and converse about media and products, companies are rushing to understand how to leverage these platforms to connect with their communities. This panel asks leading social media agencies about case studies and lessons learned in building communities for brands.