How to launch your first Amazon FBA product + 6 hacks to make it a home-run success.
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There are 2 secrets that you need to know to launch your first Amazon FBA product and make it a home-run success even if it’s your first product. And these 2 secrets are…
1) Sales Velocity
These are the 2 key factors the Amazon algorithm uses when choosing which products will sit at the top of their search results (the search engine accounts for 90% of sales on Amazon).
Here is what you need to do to launch your first Amazon FBA product and make it a home-run success (even if it’s your first product): You need to match (or ideally improve on) the sales velocity & conversions of your top competitor for 2 weeks.
If you do this… then your item will soar to the top of the search results – and YOU’LL start making all of the organic sales for your product!
Hack #1 to launch your first Amazon FBA private label product & make initial sales: Use product giveaways
Product giveaways for your Amazon FBA private label product are one of the most powerful strategies at your disposal for massively increasing your sales velocity & conversions. You can’t give products away for free but you can give people a heavily discounted coupon that lets them buy it for just 99 cents, which means you are basically giving it away for free.
And this is simple: Sign up for a service like JumpSend or ZonBlast. These services have a huge membership base of people that are keen to purchase heavily discounted items on Amazon. They will then distribute your coupon to it’s members. Not only will this drastically increase your sales, but the conversions will be high: You can expect around 50%.
Hack #2 to launch your first Amazon FBA private label product & make initial sales: Lower the price
If your item starts getting sales (product giveaways are of course a great way to do this) and traction, you can then attract more sales from simply lowering the price below your competition for a week or two. If your product is already ranked in the top few results and you want to climb to the top, this strategy alone can be enough.
Hack #3 to launch your first Amazon FBA private label product & make initial sales: Use SuperURLs
When someone clicks on your product listing after finding it using the Amazon search engine, they enter using a SuperURL: It’s a URL containing tracking information that tells the Amazon algorithm that they arrived at your listing through finding it using the search engine. You can give people this URL instead of your usual product URL to trick the algorithm into thinking that people found (and bought your item) through finding it using the search engine.
Be aware though, this is a controversial method. Experts like Daniel recommend only pushing through a maximum of 20% of your sales this way.
Hack #4 to launch your first Amazon FBA private label product & make initial sales: Use paid advertising
You can place paid ads in the Amazon search engine for your item, targeting specific keywords. When someone buys a product through clicking on it, not only will this increase your sales velocity – but it’ll help your product rank organically for that keyword as well.
Hack #5 to launch your first Amazon FBA private label product & make initial sales: Increase the conversions on your listing & get reviews
It’s not enough to get the initial sales & conversions from drastically lowering your price: You need to have a high-converting listing so that when you reach the top of the search results you’ll keep making more sales than your competitor, otherwise the Amazon algorithm will drop you in the results. Here are some tips for increasing your conversions on your listing:
* Have the maximum number of HD photos that are big enough the customer can zoom in on them.
* Have a keyword rich product title.
* Have multiple bullet points with excellent copy.
* Have a descriptive product description that has photos included in it.
Be sure to email and follow up with your customers, asking them to leave an honest review. If you do this, you can increase the rate of people leaving a review to as high as 10-15% (compared to less than 5%).
Hack #6 to launch your first Amazon FBA private label product & make initial sales: Use Amazon Marketing Services
Amazon Market Services (AMS) is an advertising platform that you need to be specially approved for. When you are approved it lets you advertise on lots of pages on Amazon, such as your competitor’s pages. Because it requires pre-approval, most of your competition won’t be using it. So you can use this to place ads in larger amounts than 99% of your competitors and outsell them.