The Amazon strategy – what’s good, and what must change

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Published on December 22, 2017

Is there a formula for sustainable success in business? According to Harvard Business School's Nitin Nohria and his colleagues, there is.
They called it the 4 + 2 formula. Companies who master the basic principles in the formula will be successful.

Does Amazon, the great virtual store that keeps expanding, master these principles? Or are there weaknesses in the company's operations? This video suggests that Amazon certainly has some issues to address …