Sean is now at 4th Wall Marketing http://www.4thwallmarketing.com/
This video discusses Ghost Props, a cutting edge technique used at 4th Wall (Sean Farrington's new Amazon marketing agency).
Contact Sean for questions: firstname.lastname@example.org
While this video does cover some foundational marketing strategies (such as above-the-fold & conversions), Enhanced Brand Content is more of an advanced topic than the standard Amazon FBA for beginners fare.
Enhanced Brand Content is cutting edge and effective, and is only available to sellers who are Brand Registered with Amazon. That said, Enhanced Brand Content has been used get higher on page conversions, so they are a useful tool for your own Amazon FBA listings.
Amazon Enhanced Brand Content (EBC)
Amazon TOS compliance
Creative Commons Attribution license (reuse allowed)